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NannyKeeper vs GTM Payroll

Full-service household payroll and tax filing. Here's how NannyKeeper compares—and why families are making the switch.

Recommended

NannyKeeper

Comparing

GTM Payroll

Monthly price
$18/mo
$70/mo
Year-end fee
Included
Optional, price not listed
Direct deposit
$6/transfer (Plus), $8/transfer (Starter), +0.8% over $1,000
Included
Annual total
$180
$840
Unlimited payroll runs
Federal + state tax calculations
Quarterly tax support
W-2 generation
Optional extra
Schedule H preparation
Optional extra
Direct deposit
Email deadline reminders
All 50 states supported
Works with AI assistants

✕ means the feature isn't listed on that provider's own pages (checked September 2026).

About GTM Payroll

GTM Payroll Services is a full-service household employment specialist based in New York. GTM runs payroll and files and pays your federal and state payroll taxes, with HR paperwork and employee benefits on its upper tiers. Year-end W-2, W-3 and Schedule H preparation is a separate optional service outside its plans. They've been in the household employment space for over 30 years.

What GTM Payroll does well

  • Full-service: they file and pay your payroll taxes for you
  • Dedicated account management team on HR Platinum and up
  • HR paperwork and employee benefits on the upper tiers

Where GTM Payroll falls short

  • Expensive—$840/year for a single employee
  • No free tier or payment tracking option
  • Email deadline reminders not listed on GTM's pricing page

Why families switch to NannyKeeper

  • Save $660+ per year with the same core features
  • Get email deadline reminders for quarterly taxes
  • Modern, self-service interface you control
  • Free payment tracking tier available

Pricing verified September 2026. Verify current pricing on each provider's website.

Save $660 every year

That's $3,300 over 5 years, for the same tax forms.

Enough for date nights, a family outing, or just keeping more of your money.

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Before you switch

Check what the IRS would flag about your current setup

If you've been running payroll on GTM Payroll, there may be compliance gaps worth knowing before you migrate. The free audit simulator takes 60 seconds and shows specific dollar exposure — FICA, Schedule H, state SUTA, 1099 misclassification.

Run the IRS audit simulator

What you get with NannyKeeper

Automatic tax calculations

Federal, state, and local taxes calculated for every paycheck. All 50 states supported.

Direct deposit available

Pay your nanny directly to their bank account. Starting at $6/transfer, plus 0.8% on amounts over $1,000 per transfer.

W-2 and Schedule H

Year-end forms generated and ready for you to file. No surprise fees.

Email deadline reminders

We remind you before quarterly deadlines so you never miss a payment.

Pay stubs

Professional pay stubs for every paycheck—great for your nanny's records.

State requirement tracking

We track what's required in your state and remind you of deadlines.

A note on full-service vs self-service: NannyKeeper is a self-service platform. We calculate taxes, generate W-2s and Schedule H, and remind you of deadlines—but you handle the actual filing with the IRS, SSA, and your state. Competitors like HomePay, GTM, Poppins, and SurePayroll offer full-service filing, meaning they file taxes on your behalf at a higher monthly cost.

One thing worth knowing: full-service asks more of you than it looks. To file on your behalf, you authorize the provider as your agent—power of attorney over your federal and state tax accounts. And it doesn't actually move the responsibility off you: household employment taxes are reported on your own 1040 (Schedule H), under your own Social Security number, so the IRS looks to the family no matter who submits the forms. The guarantees say so in the fine print too—they cover a penalty if the provider made the mistake, but never the tax itself. We've even had families come to us after a provider missed something for years, or simply didn't file what they were paying for, and left them to sort it out with the IRS. With NannyKeeper you stay in control, see exactly how every number was calculated, pay the IRS directly (about 15 minutes a quarter), and save hundreds a year.

Frequently asked questions

How much does GTM Payroll cost?
GTM Payroll costs $70/month, totaling approximately $840/year; year-end W-2 and Schedule H preparation is a separate optional service whose price GTM Payroll doesn't list. NannyKeeper's Plus plan is $18/month ($180/year on annual billing), saving you $660/year for comparable features. Starter is $10/month and saves more.
Is GTM Payroll worth it?
GTM Payroll offers full-service: they file and pay your payroll taxes for you, which is valuable if you prefer a hands-off approach. Just keep in mind that the responsibility stays with you either way—household taxes are reported under your own Social Security number on Schedule H, and the full-service guarantees only ever cover a penalty if the provider erred, never the tax itself. At $840/year it costs more than self-service, so if you're comfortable submitting your own forms (it's straightforward), a self-service tool like NannyKeeper gives you the same calculations and documents at a fraction of the cost.
What's the cheapest nanny payroll service?
NannyKeeper is the most affordable full-featured nanny payroll service, starting at $10/month ($100/year on annual billing) for the Starter plan. It includes federal and state tax calculations, W-2 generation, Schedule H preparation, and email deadline reminders. There's also a free tier for basic payment tracking.
Can I switch from GTM Payroll to NannyKeeper?
Yes. Switching is straightforward—you can enter your employee's information and any prior wages paid this year when setting up NannyKeeper. Your prior payroll history stays with your previous provider, but NannyKeeper will handle all calculations going forward and account for wages already paid when generating year-end documents.