GTM Payroll Services has been in the household employment business for over 30 years. They're one of the few companies that handles everything—payroll, tax filings, even workers' comp.
But at $70/month, is all that hand-holding worth it?
What Is GTM Payroll?
GTM Payroll Services is a full-service household payroll company based in Clifton Park, New York. "Full-service" means they don't just calculate your taxes—they file everything with the IRS and your state on your behalf.
What's included:
- Payroll processing and tax calculations
- Quarterly tax filings (they submit them for you)
- W-2, Schedule H, and all year-end documents
- Direct deposit
- New hire reporting
- Workers' compensation insurance placement
- Dedicated account manager
- SOC 1 Type II certified security
GTM also offers health insurance and benefits administration for household employees, which sets them apart from most nanny payroll services.
How Much Does GTM Payroll Cost in 2026?
GTM keeps pricing simple compared to some competitors:
| Item | Cost |
|---|---|
| Monthly service fee | $70 |
| Year-end documents | Included |
| Direct deposit | Included |
| Annual total | $840 |
No year-end surprises, no direct deposit add-ons. What you see is what you pay.
How does that compare?
GTM sits in the middle of the full-service market:
| Service | Annual Cost | Files For You? |
|---|---|---|
| HomePay | ~$1,000 | Yes |
| GTM | $840 | Yes |
| Poppins | ~$588 | Yes |
| SurePayroll | ~$523 | Yes |
| NannyKeeper | $120–$216 | No (you file—takes ~15 min/quarter) |
GTM is $160 cheaper than HomePay for essentially the same full-service experience, plus extras like a dedicated account manager and SOC 1 certification. Poppins and SurePayroll also offer full-service filing at lower price points, but with less hand-holding.
What GTM Does Well
True full-service payroll. GTM handles every filing—quarterly taxes, year-end documents, new hire reporting, the works. You don't touch a single form.
SOC 1 Type II certification. This is enterprise-grade security compliance. GTM is one of the only household payroll services with this certification, meaning your data handling meets strict audit standards.
Dedicated account manager. You get a real person assigned to your account. No calling a generic 800 number and explaining your situation from scratch.
Workers' comp and benefits. GTM can place workers' comp insurance and help you set up health benefits for your nanny. If you want to offer benefits, this is a big differentiator.
30+ years of experience. GTM has been doing household payroll since the early 1990s. They know the edge cases and state-specific quirks.
Where GTM Falls Short
The price. At $840/year, GTM is expensive for a single-employee payroll. The core tax calculations and document generation are the same whether you pay $120/year or $840/year—you're paying for the filing service.
No free tier. Unlike some competitors, GTM doesn't offer a free payment tracking option. You're either all-in at $70/month or you're not using GTM.
No proactive deadline reminders. Since GTM files for you, they don't send deadline reminder emails. But if you ever leave GTM, you'll be used to not tracking deadlines—which can cause problems.
Self-service isn't an option. GTM is designed for people who want full-service. If you'd rather handle filings yourself and save money, GTM isn't set up for that.
GTM vs. NannyKeeper: Full Comparison
| Feature | GTM | NannyKeeper |
|---|---|---|
| Monthly price | $70 | $10 (Starter) / $18 (Plus) |
| Year-end fee | Included | Included |
| Annual total (Starter) | $840 | $120 |
| Annual total (Plus) | $840 | $216 |
| Direct deposit | Included | $6/transfer (Plus) / $8/transfer (Starter) |
| Email deadline reminders | No | Yes |
| Free payment tracking | No | Yes—free forever |
| Files taxes for you | Yes | No (you file—takes 15 min/quarter) |
| W-2 generation | Included | Included |
| Schedule H generation | Included | Included |
| All 50 states | Yes | Yes |
| Workers' comp placement | Yes | No |
| SOC 1 certified | Yes | No |
| Phone support | Yes | Email support |
The main tradeoff: GTM files your taxes for you. NannyKeeper calculates everything, generates the forms, and you submit them yourself (about 15 minutes per quarter on the IRS and state websites).
The savings: NannyKeeper's subscription is $624–$720/year cheaper than GTM. Direct deposit is billed per transfer ($6-$8), so total savings depend on how often you use it—but even with weekly direct deposit, you save $300+/year.
A real example
Say you pay your nanny $600/week in California. Use our nanny tax calculator to see your exact numbers, but here's the rough picture:
| GTM | NannyKeeper (Starter) | |
|---|---|---|
| Annual payroll service | $840 | $120 |
| Year-end documents | $0 (included) | $0 (included) |
| Direct deposit | $0 (included) | $416 ($8 × 52 weeks) |
| Total cost | $840 | ~$536 |
| You save | ~$304/year |
The only difference? You spend about 15 minutes per quarter filing forms yourself. NannyKeeper tells you exactly what to file, where to file it, and reminds you before each deadline.
GTM vs. HomePay
Since both GTM and HomePay are full-service, here's how they compare head-to-head:
| Feature | GTM | HomePay |
|---|---|---|
| Monthly price | $70 | $75 |
| Year-end fee | Included | +$100 |
| Annual total | $840 | ~$1,000 |
| Direct deposit | Included | Included |
| Workers' comp | Yes | No |
| SOC 1 certified | Yes | No |
| Phone support | Dedicated manager | Call center |
GTM wins on value if you want premium full-service. You get more features (workers' comp, dedicated manager, better security certification) for $160 less per year.
If you're set on full-service, GTM is the better deal vs. HomePay. For a more affordable full-service option, Poppins offers filing at $588/year. If you're open to self-service, NannyKeeper saves you $600+/year.
Who Should Use GTM?
GTM makes sense if:
- You genuinely don't want to touch any tax forms
- You need workers' comp insurance placement
- Data security certification matters to you (SOC 1 Type II)
- You prefer a dedicated account manager over self-service
- The $840/year budget works for you
Who Should Skip GTM?
You probably don't need GTM if:
- You're comfortable filing forms online (it's simpler than it sounds)
- You're budget-conscious—even with direct deposit fees, you save $300+/year
- You want email deadline reminders and free payment tracking
- You only need payroll basics (calculations, W-2, Schedule H)
Not sure what you'd owe in taxes? Try our free nanny tax calculator to see the numbers for your situation.
So Is GTM Worth It?
GTM is a legitimate, well-established service. If you want the absolute least amount of work and you're willing to pay for it, GTM delivers.
But for most families paying one nanny, the math favors self-service. The "filing" that GTM handles for you takes about 15 minutes per quarter—and NannyKeeper walks you through every step, sends you reminders, and generates all the forms you need.
That means you're paying hundreds more per year for GTM to spend about an hour total doing something you could do yourself with guidance.
With NannyKeeper, you can start tracking payments for free—no credit card, no commitment. If you decide you want full payroll, it's $10/month. Direct deposit is available at $6–$8/transfer.
GTM is the best full-service option out there. But most families don't need full-service.
Compare NannyKeeper vs GTM in detail →
Compare all nanny payroll services →
See what you'll owe
Use our free calculator to estimate your nanny tax costs for 2026.
FAQ
How much does GTM Payroll cost per year?
GTM Payroll costs $840 per year ($70/month) with everything included—year-end documents, direct deposit, and tax filings. There are no hidden fees or year-end surcharges.
Does GTM file my taxes for me?
Yes. GTM is a full-service household payroll provider. They submit your quarterly tax payments, file your year-end documents (W-2, Schedule H), and handle new hire reporting on your behalf.
Is GTM better than HomePay?
For full-service payroll, GTM offers better value: $840/year vs HomePay's ~$1,000/year, with more features (workers' comp placement, SOC 1 certification, dedicated account manager) and direct deposit included.
What's the difference between GTM and NannyKeeper?
GTM is full-service ($840/year)—they file everything for you. NannyKeeper is self-service ($120–$216/year)—we calculate your taxes, generate all the forms, send deadline reminders, and you file them yourself (about 15 minutes per quarter). The core payroll features are the same.
Can I switch from GTM to NannyKeeper mid-year?
Yes. You can switch nanny payroll services at any time — sign up here and you'll be running payroll in minutes. NannyKeeper will calculate your taxes going forward, and you'll receive a W-2 covering the full year at tax time. We recommend switching at the start of a quarter for the cleanest transition.