GTM Payroll Services has been in the household employment business for over 30 years. They're one of the few companies that handles everything—payroll, tax filings, even workers' comp.
But at $70/month, is all that hand-holding worth it?
What Is GTM Payroll?
GTM Payroll Services is a full-service household payroll company based in Clifton Park, New York. "Full-service" means they don't just calculate your taxes—they file everything with the IRS and your state on your behalf.
What's included on the EasyPay base plan ($70/mo):
- Payroll processing and tax calculations
- Quarterly tax filings (they submit them for you)
- Direct deposit
- New hire reporting
- HomePunch timekeeping ($20/mo value)
- Phone, email, and chat support (shared, not dedicated)
- SOC 1 Type II certified security (across all tiers)
Available as add-ons or on higher tiers:
- W-2, W-3, and Schedule H year-end filings (paid add-on on EasyPay; included in HR Platinum and Diamond)
- Dedicated account manager (HR Platinum $127/mo and Diamond $227/mo)
- Workers' compensation insurance placement (additional cost via partner broker)
- Labor law guidance and HR support (Platinum/Diamond)
GTM also offers health insurance and benefits administration for household employees, which sets them apart from most nanny payroll services.
How Much Does GTM Payroll Cost in 2026?
GTM offers three tiers for household payroll. Base EasyPay is $70/month ($840/year for one employee), with direct deposit included free. Year-end W-2/W-3/Schedule H is an optional paid add-on on EasyPay (the price isn't publicly disclosed); higher tiers bundle year-end into the monthly fee.
| Plan | Monthly | What's included |
|---|---|---|
| EasyPay | $70/mo | Payroll, quarterly filings, direct deposit, timekeeping (year-end is paid add-on) |
| HR Platinum | $127/mo | Everything in EasyPay + dedicated account manager, year-end included, labor law guidance |
| Diamond | $227/mo | Everything in Platinum + advanced HR support |
Each additional employee adds $20–$60/month depending on tier. EasyPay has no setup fee; Platinum and Diamond carry a one-time $75 setup fee.
How does that compare?
GTM sits in the middle of the full-service market:
| Service | Annual Cost | Files For You? |
|---|---|---|
| HomePay | $708–$900 | Yes |
| GTM (EasyPay) | $840 + year-end add-on | Yes |
| GTM (HR Platinum) | $1,524 (year-end included) | Yes |
| Poppins | ~$588 | Yes |
| SurePayroll | $468 | Yes |
| NannyKeeper | $100–$180 | No (you file—takes ~15 min/quarter) |
GTM EasyPay at $840/year (plus an optional year-end add-on) is roughly comparable to HomePay's Basic tier ($708/year) on price. To get a dedicated account manager and bundled year-end you'd step up to GTM HR Platinum ($1,524/year), which is more expensive than HomePay Premium ($900/year) but includes workers' comp placement and labor law guidance HomePay doesn't. Poppins and SurePayroll offer full-service filing at lower price points with less hand-holding.
What GTM Does Well
True full-service payroll. GTM handles every filing—quarterly taxes, year-end documents, new hire reporting, the works. You don't touch a single form.
SOC 1 Type II certification. This is enterprise-grade security compliance. GTM is one of the only household payroll services with this certification, meaning your data handling meets strict audit standards.
Dedicated account manager (Platinum/Diamond tiers). Step up to HR Platinum ($127/mo) or Diamond ($227/mo) and you get a specific person assigned to your account. The base EasyPay tier uses shared phone/email/chat support — solid, but not dedicated.
Workers' comp and benefits. GTM can place workers' comp insurance and help you set up health benefits for your nanny. If you want to offer benefits, this is a big differentiator.
30+ years of experience. GTM has been doing household payroll since the early 1990s. They know the edge cases and state-specific quirks.
Where GTM Falls Short
The price. At $840+/year on EasyPay (plus the year-end add-on) or $1,524/year on HR Platinum, GTM is expensive for a single-employee payroll. The core tax calculations and document generation are the same whether you pay $100/year or $1,500/year—you're paying for the filing service.
Year-end is à la carte on the base tier. GTM's EasyPay plan headlines $840/year, but year-end W-2/W-3/Schedule H is an optional paid add-on (the fee isn't disclosed publicly). HR Platinum and Diamond bundle year-end. If you compare apples-to-apples against truly all-in plans like HomePay or Poppins, factor in the year-end add-on or step up to a higher GTM tier.
No free tier. Unlike some competitors, GTM doesn't offer a free payment tracking option. You're either all-in at $70/month or you're not using GTM.
No proactive deadline reminders. Since GTM files for you, they don't send deadline reminder emails. But if you ever leave GTM, you'll be used to not tracking deadlines—which can cause problems.
Self-service isn't an option. GTM is designed for people who want full-service. If you'd rather handle filings yourself and save money, GTM isn't set up for that.
GTM vs. NannyKeeper: Full Comparison
GTM costs $840 per year and files taxes for you with a dedicated account manager. NannyKeeper costs $100–$180 per year and generates the same forms for you to file yourself in about 15 minutes per quarter.
| Feature | GTM (EasyPay) | NannyKeeper |
|---|---|---|
| Monthly price | $70 | $10 (Starter) / $18 (Plus) |
| Year-end fee | Add-on (price not disclosed) | Included |
| Annual total (Starter) | $840 + year-end add-on | $100 |
| Annual total (Plus) | $840 + year-end add-on | $180 |
| Direct deposit | Included | $6/transfer (Plus) / $8/transfer (Starter) |
| Email deadline reminders | No | Yes |
| Free payment tracking | No | Yes—free forever |
| Files taxes for you | Yes | No (you file—takes 15 min/quarter) |
| W-2 generation | Add-on | Included |
| Schedule H generation | Add-on | Included |
| All 50 states | Yes | Yes |
| Workers' comp placement | Yes (extra cost) | No |
| SOC 1 certified | Yes | No |
| Phone support | Shared (dedicated on Platinum+) | Email support |
Ready to simplify nanny taxes?
NannyKeeper handles the calculations, deadlines, and paperwork so you can focus on your family.
The main tradeoff: GTM files your taxes for you. NannyKeeper calculates everything, generates the forms, and you submit them yourself (about 15 minutes per quarter on the IRS and state websites).
The savings: NannyKeeper's subscription is $660+/year cheaper than GTM EasyPay (after factoring in GTM's year-end add-on) and $1,344/year cheaper than HR Platinum. Direct deposit is billed per transfer ($6-$8), so total savings depend on how often you use it—but even with weekly direct deposit, you save $300+/year.
A real example
Say you pay your nanny $600/week in California. Use our nanny tax calculator to see your exact numbers, but here's the rough picture:
| GTM (EasyPay) | NannyKeeper (Starter) | |
|---|---|---|
| Annual payroll service | $840 | $100 |
| Year-end documents | Add-on (separate fee) | Included |
| Direct deposit | Included | $416 ($8 × 52 weeks) |
| Total cost | $840+ | ~$516 |
| You save | $300+/year |
The only difference? You spend about 15 minutes per quarter filing forms yourself. NannyKeeper tells you exactly what to file, where to file it, and reminds you before each deadline.
GTM vs. HomePay
Since both GTM and HomePay are full-service, here's how they compare head-to-head:
| Feature | GTM (EasyPay) | HomePay (Basic) | HomePay (Premium) |
|---|---|---|---|
| Monthly price | $70 | $59 | $75 |
| Annual total | $840 + year-end add-on | $708 | $900 |
| Direct deposit | Included | Included | Included |
| Workers' comp | Yes (extra cost) | No | No |
| SOC 1 certified | Yes | No | No |
| Phone support | Shared | Standard | Dedicated |
At the higher tiers (HR Platinum $1,524/year or Diamond $2,724/year), GTM bundles a dedicated account manager, year-end filings, and workers' comp placement — features HomePay's Premium ($900/year) only partially covers (no workers' comp). At the entry tier, GTM EasyPay ($840 + year-end add-on) is roughly comparable to HomePay Basic ($708) — HomePay Premium adds tax ID applications and Care.com Premium membership that EasyPay doesn't.
If you want premium full-service with workers' comp, GTM HR Platinum is the strongest option. For a more affordable full-service alternative, Poppins offers filing at $588/year. If you're open to self-service, NannyKeeper saves you $600+/year.
Who Should Use GTM?
GTM is the right choice for families who need workers' comp placement, want a dedicated account manager, and accept paying $840–$2,724 per year for full-service filing. GTM makes sense if:
- You genuinely don't want to touch any tax forms
- You need workers' comp insurance placement
- Data security certification matters to you (SOC 1 Type II)
- You want a dedicated account manager (step up to HR Platinum at $127/mo or Diamond at $227/mo)
- You're comfortable with the year-end add-on on EasyPay, or you'll move to a higher tier
Who Should Skip GTM?
Most families paying a single nanny do not need GTM. You probably don't need GTM if:
- You're comfortable filing forms online (it's simpler than it sounds)
- You're budget-conscious—even with direct deposit fees, you save $300+/year
- You want email deadline reminders and free payment tracking
- You only need payroll basics (calculations, W-2, Schedule H)
Not sure what you'd owe in taxes? Try our free nanny tax calculator to see the numbers for your situation.
So Is GTM Worth It?
GTM is a legitimate, well-established service. If you want the absolute least amount of work and you're willing to pay for it, GTM delivers.
But for most families paying one nanny, the math favors self-service. The "filing" that GTM handles for you takes about 15 minutes per quarter—and NannyKeeper walks you through every step, sends you reminders, and generates all the forms you need.
That means you're paying hundreds more per year for GTM to spend about an hour total doing something you could do yourself with guidance.
With NannyKeeper, you can start tracking payments for free—no credit card, no commitment. If you decide you want full payroll, it's $10/month. Direct deposit is available at $6–$8/transfer.
GTM is the best full-service option out there. But most families don't need full-service.
Compare NannyKeeper vs GTM in detail →
Compare all nanny payroll services →
See what you'll owe
Use our free calculator to estimate your nanny tax costs for 2026.
FAQ
How much does GTM Payroll cost per year?
GTM's EasyPay tier is $70/month ($840/year for one employee). Direct deposit and quarterly tax filings are included free. Year-end W-2/W-3/Schedule H is an optional paid add-on on EasyPay (the price isn't publicly disclosed) and is bundled into the higher HR Platinum ($127/mo, $1,524/year) and Diamond ($227/mo, $2,724/year) tiers.
Does GTM file my taxes for me?
Yes. GTM is a full-service household payroll provider. They submit your quarterly tax payments, file your year-end documents (W-2, Schedule H), and handle new hire reporting on your behalf.
Is GTM better than HomePay?
It depends on the tier. GTM HR Platinum ($1,524/year) bundles a dedicated account manager, year-end filings, and workers' comp placement — features HomePay's Premium ($900/year) only partially covers (no workers' comp). At the entry level, GTM EasyPay ($840 + year-end add-on) is roughly comparable to HomePay Basic ($708/year). HomePay Basic is the cheapest of the comparable tiers but drops dedicated support and tax ID help.
What's the difference between GTM and NannyKeeper?
GTM is full-service — EasyPay is $840/year + a year-end add-on, and HR Platinum is $1,524/year with year-end bundled. They file everything for you. NannyKeeper is self-service ($100–$180/year) — we calculate your taxes, generate all the forms, send deadline reminders, and you file them yourself (about 15 minutes per quarter). The core payroll features are the same.
Can I switch from GTM to NannyKeeper mid-year?
Yes. You can switch nanny payroll services at any time — sign up here and you'll be running payroll in minutes. NannyKeeper will calculate your taxes going forward, and you'll receive a W-2 covering the full year at tax time. We recommend switching at the start of a quarter for the cleanest transition.