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GTM Payroll Review 2026: Is $70/mo Worth It?

NannyKeeper Team
February 9, 2026
Updated September 24, 2026
14 min read
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GTM Payroll Services has been in the household employment business for over 30 years. They file and pay your federal and state payroll taxes for you, and their higher tiers add HR paperwork and employee benefits on top of payroll.

But at $70/month, is all that hand-holding worth it?

Verified accurate as of September 2026Sources: IRS Publication 926

What Is GTM Payroll?

GTM Payroll Services is a full-service household payroll company based in Clifton Park, New York. "Full-service" means they don't just calculate your taxes. They file and pay your federal and state payroll taxes on your behalf.

What's included on the EasyPay base plan ($70/mo):

  • Payroll processing and tax calculations
  • Quarterly tax filings (they submit them for you)
  • Direct deposit
  • New hire reporting
  • HomePunch timekeeping ($20/mo value)

Year-end W-2, W-3 and Schedule H preparation isn't in the plan. GTM lists it as an optional service outside its plans, and its pricing page doesn't show a price for it.

Available on higher tiers:

  • Dedicated account management team (HR Platinum $132/mo and Diamond $232/mo)
  • HR compliance review of your job description, offer letter, handbook and work agreement, plus labor law documents and state-mandated training (HR Platinum and up)
  • Employee benefits consultation, design, enrollment and administration: health, dental, vision, ICHRA/QSEHRA plans, life insurance and retirement options, bundled on Diamond

Workers' comp isn't part of any tier. GTM sells it as a separate policy, and an EasyPay customer can buy one the same way.

Benefits work is the Diamond tier's reason to exist. It bundles consultation and design of a benefits package, enrollment, and ICHRA/QSEHRA plan administration with your payroll, so if you want that handled by the company that runs your payroll, Diamond is the tier built for it.

How Much Does GTM Payroll Cost in 2026?

Pricing verified against GTM's published rates, September 2026.

GTM offers three tiers for household payroll. Base EasyPay is $70/month ($840/year for one employee), with direct deposit included free.

PlanMonthlyWhat's included
EasyPay$70/moPayroll, quarterly tax filings, direct deposit, timekeeping (year-end forms are an optional extra)
HR Platinum$132/moEverything in EasyPay + dedicated account management team, HR compliance review and labor law documents
Diamond$232/moEverything in Platinum + employee benefits design and enrollment

Each additional employee adds $20–$60/month depending on tier. EasyPay has no setup fee; Platinum and Diamond carry a one-time $75 setup fee.

How does that compare?

GTM sits in the middle of the full-service market:

ServiceAnnual CostFiles For You?
HomePay$708–$900Yes
GTM (EasyPay)$840Yes
GTM (HR Platinum)$1,584Yes
Poppins~$588Yes
SurePayroll$468 (1 nanny)Yes
NannyKeeper$100–$180No (you file; takes ~15 min/quarter)

GTM EasyPay at $840/year is roughly comparable to HomePay's Essentials tier ($708/year) on price. GTM's dedicated account management team starts at HR Platinum ($1,584/year); HomePay Plus ($900/year) lists dedicated account management too, so what HR Platinum's higher price buys over Plus is the HR side: a compliance review of your job description, offer letter, handbook and work agreement, labor law documents, and state-mandated training. Poppins and SurePayroll offer full-service filing at lower price points with less hand-holding.

Same paperwork, a fraction of the price

NannyKeeper calculates the same taxes, generates your W-2 and Schedule H, and reminds you before every deadline, from $10/mo. You file the forms yourself, about 15 minutes a quarter.

Get started free

What GTM Does Well

Full-service payroll tax filing. GTM prepares, files and pays your federal and state payroll taxes and handles new hire reporting. Year-end W-2, W-3 and Schedule H preparation is a separate optional service, and GTM's pricing page doesn't list a price for it.

Dedicated account management team (Platinum/Diamond tiers). Step up to HR Platinum ($132/mo) or Diamond ($232/mo) and you get a dedicated account management team. The base EasyPay tier lists unlimited support by phone, email or web chat and no account management line.

HR paperwork and benefits. HR Platinum reviews your job description, offer letter, handbook and work agreement and supplies labor law documents. Diamond bundles benefits consultation and design, enrollment in health, dental, vision and voluntary insurance, ICHRA/QSEHRA plan administration, life insurance and retirement plan options. If you want benefits designed and administered by the company that runs your payroll, that is what the top tier is for. Workers' comp is separate: GTM sells it as its own policy outside every tier, and HomePay's partner can write a stand-alone policy for most families, depending on what type of household employee you hire and what state you live in.

30+ years of experience. GTM has been doing household payroll since the early 1990s. They know the edge cases and state-specific quirks.

Where GTM Falls Short

The price. At $840/year on EasyPay or $1,584/year on HR Platinum, GTM is expensive for a single-employee payroll. The core tax calculations and document generation are the same whether you pay $100/year or $1,600/year. You're paying for the filing service.

Limited self-serve history for your nanny. GTM's employee self-service portal lets your nanny pull paystubs going back only about a year, and W-2 access has to be turned on by you (the employer). It's a small thing, but it means your nanny can't always grab older records on their own.

No free tier. GTM's pricing page lists three paid tiers and nothing free. You're either all-in at $70/month or you're not using GTM.

Deadline reminders aren't listed. Email deadline reminders aren't on GTM's pricing page. That matters less while GTM is filing for you, but a running record of your own obligations is what you'd want if you ever leave.

Self-service isn't an option. GTM is designed for people who want full-service. If you'd rather handle filings yourself and save money, GTM isn't set up for that.

GTM vs. NannyKeeper: Full Comparison

GTM costs $840 per year and files taxes for you; a dedicated account management team starts at HR Platinum ($1,584). NannyKeeper costs $100–$180 per year and generates the same forms for you to file yourself in about 15 minutes per quarter.

FeatureGTM (EasyPay)NannyKeeper
Monthly price$70$10 (Starter) / $18 (Plus)
Year-end feeOptional service (price not listed)Included
Annual total (Starter)$840$100
Annual total (Plus)$840$180
Direct depositIncluded$6/transfer (Plus) / $8/transfer (Starter)
Email deadline remindersNot listedYes
Free payment trackingNoYes, free forever
Files taxes for youYesNo (you file; takes 15 min/quarter)
W-2 generationOptional service (price not listed)Included
Schedule H generationOptional service (price not listed)Included
All 50 statesYesYes
Time trackingHomePunch included (GTM values it at $20/mo)Included from Starter

Ready to simplify nanny taxes?

NannyKeeper does the calculations, tracks the deadlines, and prepares the paperwork so you can focus on your family.

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The main tradeoff: GTM files your taxes for you. NannyKeeper calculates everything, generates the forms, and you submit them yourself (about 15 minutes per quarter on the IRS and state websites).

The savings: NannyKeeper's subscription is $660-$740/year cheaper than GTM EasyPay and $1,404-$1,484/year cheaper than HR Platinum. Direct deposit is billed per transfer ($6-$8, plus 0.8% of any transfer over $1,000), so total savings depend on how often you use it; with biweekly direct deposit on Starter you still save $532/year. And the time tracking GTM lists as a $20/mo value is included on NannyKeeper from Starter.

A real example

Say you pay your nanny $500/week in California, by direct deposit every other week. Use our nanny tax calculator to see your exact numbers, but here's the rough picture:

GTM (EasyPay)NannyKeeper (Starter)
Annual payroll service$840$100
Year-end documentsOptional service (price not listed)Included
Direct depositIncluded$208 ($8 × 26 paydays)
Total cost$840$308
You save$532/year

The direct deposit line assumes paychecks of $1,000 or less, where the fee is the flat $8 (a transfer over $1,000 adds 0.8% of the excess). If you pay by check, the saving is the full $740/year. The only difference in what you do: about 15 minutes per quarter filing forms yourself. NannyKeeper tells you exactly what to file, where to file it, and reminds you before each deadline.

On hand-holding. GTM's higher tiers list a dedicated account management team. A customer on what NannyKeeper's support was like in the first months:

"NannyKeeper has been a Godsend! It clearly laid out everything that I had to process and complete and it did it in a way that eased all the anxiety I had starting this up. It's already provided a lot of value, but I'm sure it'll pay for itself when it's tax season. No other service was as affordable or as communicative as this one. For real, it's been a great experience." Brandon B., household employer, April 15, 2026

More customer quotes, each dated and reproduced word for word, are on our reviews page.

GTM vs. HomePay

Since both GTM and HomePay are full-service, here's how they compare head-to-head:

FeatureGTM (EasyPay)HomePay (Essentials)HomePay (Plus)
Monthly price$70$59$75
Annual total$840$708$900
Direct depositIncludedIncludedIncluded
Dedicated account managementNo (HR Platinum and up)NoYes

At the higher tiers (HR Platinum $1,584/year or Diamond $2,784/year), GTM adds a dedicated account management team, an HR compliance review with labor law documents (Platinum), and employee benefits design, enrollment and administration (Diamond). HomePay's Plus ($900/year) lists dedicated account management, an employee app, tax agency notice handling and a Care.com membership. At the entry tier, GTM EasyPay ($840/year) is roughly comparable to HomePay Essentials ($708). Workers' comp separates nobody here: neither company includes it in a plan. GTM sells a policy separately from its tiers, and HomePay's partner can write a stand-alone policy for most families, depending on what type of household employee you hire and what state you live in.

If you want HR paperwork reviewed or benefits set up alongside payroll, that is what GTM's upper tiers sell, at $1,584 or $2,784 a year. For a lower-priced full-service option, Poppins offers filing at $588/year. If you're open to self-service, NannyKeeper saves you $600+/year.

Who Should Use GTM?

GTM is the right choice for families who want full-service filing, possibly with HR paperwork or benefits on top, and accept paying $840–$2,784 per year for it. GTM makes sense if:

  • You genuinely don't want to touch any tax forms
  • You want your job description, offer letter and work agreement reviewed, with labor law documents supplied (HR Platinum, $132/mo)
  • You want benefits consultation, design, enrollment and administration bundled with your payroll (Diamond, $232/mo)
  • You want a dedicated account management team (HR Platinum and up)
  • You're comfortable paying $840+/year to have someone else file forms that take about 15 minutes a quarter

Who Should Skip GTM?

Most families paying a single nanny do not need GTM. You probably don't need GTM if:

  • You're comfortable filing forms online (it's simpler than it sounds)
  • You're budget-conscious. Even with biweekly direct deposit, you save $500+/year
  • You want email deadline reminders and free payment tracking
  • You only need payroll basics (calculations, W-2, Schedule H)

Not sure what you'd owe in taxes? Try our free nanny tax calculator to see the numbers for your situation.

So Is GTM Worth It?

GTM is a well-established service, and its upper tiers bundle work beyond payroll: an HR compliance review with labor law documents on HR Platinum, and employee benefits design, enrollment and administration on Diamond. Its dedicated account management team starts at HR Platinum ($1,584/year); HomePay lists dedicated account management on Plus, at $900.

For most families paying one nanny, the math favors self-service. The "filing" GTM handles takes about 15 minutes per quarter, and NannyKeeper walks you through every step, sends you reminders, and generates all the forms. The time tracking GTM bundles as a $20/mo value is included on NannyKeeper from Starter.

It's also worth being clear about what full-service can and can't do. Household employment tax is reported on your own Form 1040, on Schedule H, under your own Social Security number, so the IRS holds you responsible whether or not someone else files. Before GTM can file for you, it also has you authorize it as your agent, with power of attorney over your federal and state tax accounts. GTM's own terms say the client "is ultimately responsible for remittance of employer and employee taxes to the appropriate tax agency" and that GTM gives you the ability to monitor the remittances it makes on your behalf; its guarantee covers a penalty caused by their error, never the tax. Do the filing yourself and you check each number first. You're paying a premium to outsource the typing, not the accountability.

That means you're paying hundreds more per year for GTM to spend about an hour total doing something you could do yourself with guidance.

With NannyKeeper, you can start tracking payments for free: no credit card, no commitment. If you decide you want full payroll, it's $10/month. Direct deposit is available at $6–$8/transfer.

GTM does full-service filing and, at its top tiers, bundles HR and benefits work with it. But most families don't need full-service.

Compare NannyKeeper vs GTM in detail →

Read our HomePay review →

Compare all nanny payroll services →

See what you'll owe

Use our free calculator to estimate your nanny tax costs for 2026.

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FAQ

How much does GTM Payroll cost per year?

GTM's EasyPay tier is $70/month ($840/year for one employee). Direct deposit and quarterly tax filings are included. Year-end documents (W-2, W-3, Schedule H) are a separate optional service outside GTM's plans, and its pricing page doesn't list a price for it. Higher tiers add a dedicated account management team plus an HR compliance review and labor law documents (HR Platinum, $132/mo, $1,584/year), and employee benefits design and enrollment (Diamond, $232/mo, $2,784/year).

Does GTM file my taxes for me?

Yes. GTM is a full-service household payroll provider. They submit your quarterly tax payments and handle new hire reporting on your behalf. Year-end documents (W-2, W-3, Schedule H) are an optional service outside GTM's plans, with no price listed on its pricing page.

Is GTM better than HomePay?

It depends on the tier. GTM HR Platinum ($1,584/year) bundles a dedicated account management team with an HR compliance review and labor law documents; HomePay's Plus ($900/year) lists dedicated account management. Neither includes workers' comp in a plan: GTM sells a policy separately, and HomePay's partner can write a stand-alone policy for most families, depending on what type of household employee you hire and what state you live in. At the entry level, GTM EasyPay ($840/year) is roughly comparable to HomePay Essentials ($708/year), which costs $132 less; both file for you, register you with the tax agencies and include phone support.

What's the difference between GTM and NannyKeeper?

GTM is full-service: EasyPay is $840/year and HR Platinum is $1,584/year. They file and pay your federal and state payroll taxes for you; year-end forms are an optional extra. NannyKeeper is self-service ($100–$180/year): we calculate your taxes, generate all the forms, send deadline reminders, and you file them yourself (about 15 minutes per quarter). The core payroll features are the same.

Can I switch from GTM to NannyKeeper mid-year?

Yes. You can switch nanny payroll services at any time. Sign up here and you'll be running payroll in minutes. NannyKeeper will calculate your taxes going forward. Ask your current provider whether it will issue your nanny a W-2 for the months it ran payroll. If it will, your nanny gets two W-2s that together cover the year; if it won't, the new provider's W-2 can cover the whole year. We recommend switching at the start of a quarter for the cleanest transition.

Sources & Verification
Cited Sources
Verified

September 2026

Content accuracy confirmed

Disclaimer: This article is for informational purposes only and does not constitute legal or tax advice. Tax laws vary by jurisdiction and change frequently. Consult a qualified tax professional for advice specific to your situation.

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