HomePay and GTM Payroll are both full-service nanny payroll companies. They calculate your taxes, file your quarterly forms, and handle your year-end documents. You don't touch a single form.
The catch? You're paying $840-$900+ per year for that convenience. And the differences between them come down to a few specific things: workers' comp, support quality, and pricing structure.
Why You're Paying $700–$1,500/Year for "Full-Service"
Both HomePay and GTM market themselves as full-service — they file your nanny taxes for you. Per IRS Publication 926:
"If you have a household employee, you may need to withhold and pay social security and Medicare taxes, pay federal unemployment tax, or both."
That filing burden — Form W-2 to SSA, Schedule H attached to your 1040, quarterly state unemployment returns, and any state withholding filings — is what HomePay and GTM both charge to handle. Filing yourself takes about 15 minutes per quarter on the IRS and state websites. The price difference between $840 (GTM EasyPay) and $1,524 (GTM HR Platinum) buys you who clicks "submit" — and how much hand-holding comes with it.
How Do the Prices Compare?
HomePay now offers two tiers: Basic at $59/month ($708/year) and Premium at $75/month ($900/year). The Basic plan covers standard payroll and tax filing, while Premium adds dedicated phone support, tax ID applications, and a Care.com Premium membership. (For a deeper look at HomePay's pricing and features, see our full HomePay review.)
GTM's base plan (EasyPay) runs $70/month for tax filings and direct deposit. Year-end W-2/W-3/Schedule H is an optional paid add-on on EasyPay (price not publicly disclosed); it's bundled into the higher HR Platinum ($127/mo) and Diamond ($227/mo) tiers. EasyPay has no setup fee; Platinum and Diamond carry a $75 one-time setup fee.
| HomePay (Basic) | HomePay (Premium) | GTM (EasyPay) | |
|---|---|---|---|
| Monthly price | $59 | $75 | $70 |
| Setup fee | None | None | None (Platinum/Diamond: $75) |
| Annual total | $708 | $900 | $840 + year-end add-on |
| Direct deposit | Included | Included | Included |
| All 50 states | Yes | Yes | Yes |
HomePay Basic ($708/year) is cheaper than GTM EasyPay on paper, and EasyPay tacks on the year-end add-on. GTM's dedicated account manager and bundled year-end live on its higher tiers (HR Platinum at $127/mo, Diamond at $227/mo) — so the apples-to-apples comparison against HomePay Premium ($900/year) is GTM HR Platinum ($1,524/year). HR Platinum is more expensive, but it adds workers' comp placement and labor law guidance HomePay doesn't offer.
What Does GTM Offer That HomePay Doesn't?
GTM is one of the few household payroll services that places workers' compensation policies directly (at additional cost via a partner broker). Dedicated account managers are available on GTM's HR Platinum and Diamond tiers — HomePay only offers dedicated phone support on Premium.
Workers' compensation placement. GTM is one of the few household payroll services that places workers' comp policies directly through a partner. If you're in New York or California where workers' comp is required for household employers, that saves you the hassle of shopping for a policy separately. The premium itself is billed separately.
Tiered plans. GTM offers three tiers: EasyPay (payroll + tax, $70/mo), HR Platinum ($127/mo with dedicated account manager, year-end bundled, and labor law guidance), and Diamond ($227/mo with advanced HR support). If you want extra help beyond basic payroll, GTM has options. HomePay offers two tiers (Basic and Premium), with less range.
Dedicated account manager (Platinum/Diamond). Step up to HR Platinum or Diamond and you get a specific person assigned to your account. The base EasyPay tier uses shared phone/email/chat support. HomePay routes you through a call center on Basic; Premium adds dedicated phone support — and BBB complaints mention long hold times.
SOC 1 Type II certification. This is an independent audit of how they handle your data. Most household payroll services don't have it. Probably not a deciding factor for most families, but if you care about data security, it's worth noting.
What Does HomePay Offer That GTM Doesn't?
A+ BBB track record. HomePay's underlying business (Breedlove & Associates) carries an A+ BBB rating, has been BBB-accredited since January 2016, and has been handling household employment taxes for 34 years. For families paying for the most established brand, that track record matters.
Care.com integration. If you found your nanny through Care.com, HomePay connects directly to your account. Care.com owns HomePay, so the data carries over. GTM has no marketplace integration.
No setup fee. HomePay doesn't charge anything upfront. GTM's EasyPay tier doesn't charge setup either; only the higher Platinum/Diamond tiers carry a $75 setup fee.
Lower entry price (Basic only). HomePay's Basic plan at $59/month undercuts GTM's $70/month, but drops dedicated support and tax ID help. The comparable Premium tier at $75/month is actually more expensive than GTM.
Side-by-Side Feature Comparison
| Feature | HomePay (Basic) | HomePay (Premium) | GTM (EasyPay) |
|---|---|---|---|
| Monthly price | $59 | $75 | $70 |
| Setup fee | None | None | None (Platinum/Diamond: $75) |
| Annual total (est.) | $708 | $900 | $840 + year-end add-on |
| Files taxes for you | Yes | Yes | Yes (year-end as add-on on EasyPay) |
| Direct deposit | Included | Included | Included |
| Workers' comp placement | No | No | Yes (extra cost) |
| SOC 1 Type II certified | No | No | Yes |
| Dedicated phone support | No | Yes | Shared (dedicated on Platinum+) |
| Care.com integration | Yes | Yes | No |
| All 50 states | Yes | Yes | Yes |
Which One Costs Less Over Time?
HomePay Basic ($708/year) is cheaper than GTM EasyPay on paper. The apples-to-apples GTM tier with a dedicated account manager is HR Platinum ($1,524/year), which is more expensive than HomePay Premium ($900/year). HR Platinum's advantages: workers' comp placement and bundled year-end. HomePay Premium's advantages: tax ID applications and Care.com Premium membership.
Both services cost $708–$1,524 per year for a single-employee payroll, depending on the tier. The taxes they're calculating are the same whether you pay $100/year or $1,500/year. The difference is who clicks "submit" on the forms.
Who Should Pick Which?
Go with GTM if:
- You need workers' comp insurance placement (especially in New York or California)
- Data security certification matters to your family
- You're willing to step up to HR Platinum ($127/mo) or Diamond ($227/mo) for a dedicated account manager and bundled year-end
- You might want labor law guidance beyond basic payroll
Go with HomePay if:
- You found your nanny through Care.com and want the integration
- You prefer simple, predictable pricing with no setup fee
- The brand recognition and 20-year track record matter to you
What If You Don't Need Full-Service?
Both HomePay and GTM charge $708-$900/year primarily to file forms on your behalf. Filing takes about 15 minutes per quarter — four times a year, using the IRS website and your state's portal.
NannyKeeper calculates all the same federal and state taxes, generates your W-2 and Schedule H, and sends email reminders before every quarterly deadline. You file the forms yourself.
| HomePay (Basic) | GTM (EasyPay) | NannyKeeper | |
|---|---|---|---|
| Annual cost | $708 | $840 + year-end add-on | $100–$180 |
| Direct deposit | Included | Included | $6-$8/transfer |
| Files for you | Yes | Yes (year-end as add-on) | No (you file) |
| W-2 + Schedule H | Included | Add-on (EasyPay) / Included (Platinum+) | Included |
| Deadline reminders | Yes | No | Yes |
| Free payment tracking | No | No | Yes |
| All 50 states | Yes | Yes | Yes |
Use our nanny tax calculator to see what you'd actually owe in your state before committing to any service.
See what you'll owe
Use our free calculator to estimate your nanny tax costs for 2026.
FAQ
Is GTM Payroll cheaper than HomePay?
It depends on the tier. GTM EasyPay ($70/mo, $840/year) is roughly comparable to HomePay Basic ($708/year) — though EasyPay tacks on an optional year-end add-on. To match HomePay Premium's dedicated phone support, you'd step up to GTM HR Platinum ($127/mo, $1,524/year), which is more expensive but bundles year-end and adds workers' comp placement. EasyPay has no setup fee; Platinum and Diamond carry a $75 setup fee.
Does GTM offer workers' compensation for nannies?
Yes. GTM is the only nanny payroll service that places workers' comp policies directly. This matters in states like New York, California, and Massachusetts where household employers are required to carry workers' comp coverage.
Is HomePay owned by Care.com?
Yes. HomePay (formerly Breedlove & Associates) was acquired by Care.com and rebranded. If you found your nanny through Care.com, HomePay integrates with your existing account.
What's the cheapest way to handle nanny payroll?
Self-service tools like NannyKeeper start at $10/month ($100/year on annual billing) and cover all 50 states. You get the same tax calculations, W-2 generation, and Schedule H preparation — you just file the forms yourself using the documents and deadline reminders the platform provides. That filing takes about 15 minutes per quarter.
Can I switch from HomePay or GTM mid-year?
Yes. You can switch nanny payroll services at any time — sign up here and you'll be running payroll in minutes. Your new provider handles taxes going forward, and you'll receive a W-2 covering the full calendar year. Switching at the start of a quarter makes the transition cleanest.