HomePay and GTM Payroll are both full-service nanny payroll companies. They calculate household-employer taxes, file quarterly returns, and produce year-end documents. HomePay Plus runs $75/month ($900/year). GTM EasyPay runs $70/month ($840/year). The cheaper apples-to-apples tier is HomePay Essentials at $59/month ($708/year); the more capable tier is GTM HR Platinum at $127/month ($1,524/year), which adds a dedicated account manager and workers' comp placement.
Methodology. Prices verified on June 4, 2026 against HomePay's and GTM's public pricing pages. Tax-filing requirements cited from IRS Publication 926 (current revision) and state workers' compensation statutes. Reviewed by the NannyKeeper team, a household-payroll compliance platform that calculates federal and state nanny tax for paying employers across all 50 states. We do not publish vendor-supplied pricing without primary-source verification; if a number here diverges from what a vendor quotes you in 2026, the vendor's quote governs.
Why You're Paying $700–$1,500/Year for "Full-Service"
Both HomePay and GTM market themselves as full-service: they file household-employer taxes on your behalf. The filing obligation itself is set by federal statute. Per IRS Publication 926:
"If you have a household employee, you may need to withhold and pay social security and Medicare taxes, pay federal unemployment tax, or both."
That obligation translates into four returns per year: Form W-2 to the Social Security Administration, Schedule H attached to your Form 1040, quarterly state unemployment returns, and any state withholding filings. The IRS estimates Schedule H takes roughly 4 hours of recordkeeping and filing per year (IRS Schedule H instructions, 2026). On the state portals, each quarterly return runs about 15 minutes once you have the wage data. The $840–$1,524 price gap between GTM's tiers buys you who clicks "submit" on those forms and how much hand-holding comes with it.
What it doesn't buy is a transfer of liability. Because Schedule H rides on your own Form 1040 under your own Social Security number, the IRS holds you responsible whether or not a provider files for you. And to act for you with the agencies in the first place, either service has you grant power of attorney over your federal and state tax accounts — standard, but a real loss of control. GTM's own terms state the client is ultimately responsible for remittance, and its guarantee reimburses a penalty caused by GTM's error, never the tax itself. The same is true of HomePay's accuracy guarantee. Neither service has you sign off on the returns before they're filed, so a mistake can go unnoticed until a notice arrives. File yourself and you check every number before submitting. Full-service is convenience, not a way to move who's on the hook.
How Do the Prices Compare?
HomePay's pricing page lists two tiers as of June 2026: Essentials at $59/month ($708/year) and Plus at $75/month ($900/year). Essentials covers standard payroll and tax filing; Plus adds dedicated phone support, tax ID applications, and a bundled Care.com Premium membership. HomePay charges no setup fee on either tier. (For a deeper look, see our full HomePay review.)
GTM's published pricing as of June 2026 lists three tiers: EasyPay at $70/month for tax filings and direct deposit; HR Platinum at $127/month with a dedicated account manager; and Diamond at $227/month with advanced HR support. EasyPay has no setup fee. Platinum and Diamond carry a $75 one-time setup fee.
| HomePay (Essentials) | HomePay (Plus) | GTM (EasyPay) | |
|---|---|---|---|
| Monthly price | $59 | $75 | $70 |
| Setup fee | None | None | None (Platinum/Diamond: $75) |
| Annual total | $708 | $900 | $840 |
| Direct deposit | Included | Included | Included |
| All 50 states | Yes | Yes | Yes |
HomePay Essentials is slightly cheaper than GTM EasyPay on paper. GTM's dedicated account manager lives on its higher tiers, so the closest apples-to-apples comparison against HomePay Plus ($900/year) is GTM HR Platinum ($1,524/year). HR Platinum is more expensive, but it adds workers' comp placement and labor law guidance HomePay doesn't offer.
Same paperwork, a fraction of the price
NannyKeeper calculates the same taxes, generates your W-2 and Schedule H, and reminds you before every deadline — from $10/mo. You file the forms yourself, about 15 minutes a quarter.
What Does GTM Offer That HomePay Doesn't?
GTM is one of the few household payroll services that places workers' compensation policies directly through a partner broker. That matters in states where coverage is statutory rather than optional.
Workers' compensation placement. The New York State Workers' Compensation Board requires household employers to carry coverage for "any domestic worker who works 40 or more hours per week." California, Massachusetts, and several other states have similar mandates. GTM places the policy through a partner broker; the premium itself is billed separately and varies by state and wages. HomePay does not place workers' comp at all — you shop the market yourself.
Tiered plans. GTM publishes three tiers (EasyPay $70/mo, HR Platinum $127/mo, Diamond $227/mo). HR Platinum adds a dedicated account manager. Diamond adds advanced HR support including labor-law guidance. HomePay's two-tier structure (Essentials $59/mo, Plus $75/mo) covers a narrower range.
Dedicated account manager (Platinum/Diamond). Stepping up to HR Platinum or Diamond assigns a named person to your account. EasyPay uses shared phone, email, and chat. HomePay Essentials routes through a call center; the Plus tier adds dedicated phone support. Public BBB complaints against HomePay's parent business reference long hold times during tax season.
SOC 1 Type II certification. GTM publishes an independent SOC 1 Type II report on its data-handling controls. Most household payroll services don't carry one. Not a deciding factor for most families, but relevant if you care about audited data security.
What Does HomePay Offer That GTM Doesn't?
HomePay's underlying business (Breedlove & Associates) is the older brand in this category, and its Care.com integration is unique.
A+ BBB track record. HomePay's parent, Breedlove & Associates, has been BBB-accredited since January 2016 with an A+ rating and has handled household employment taxes for over three decades. For families paying for the most established brand, that track record matters.
Care.com integration. Care.com acquired Breedlove in 2012 and rebranded it as HomePay; the acquisition was disclosed in Care.com's SEC filings and confirmed in press coverage at the time. If you found your nanny through Care.com, HomePay connects directly to your account. GTM has no marketplace integration.
No setup fee. HomePay doesn't charge anything upfront on either tier. GTM's EasyPay also has no setup fee; only the higher Platinum and Diamond tiers carry a $75 one-time setup fee.
Lower entry price (Essentials only). HomePay Essentials at $59/month undercuts GTM EasyPay at $70/month. Essentials drops dedicated phone support and tax ID help. The comparable Plus tier at $75/month is actually more expensive than EasyPay.
Side-by-Side Feature Comparison
The single-row view of every published feature, with prices verified on June 4, 2026:
| Feature | HomePay (Essentials) | HomePay (Plus) | GTM (EasyPay) |
|---|---|---|---|
| Monthly price | $59 | $75 | $70 |
| Setup fee | None | None | None (Platinum/Diamond: $75) |
| Annual total (est.) | $708 | $900 | $840 |
| Files taxes for you | Yes | Yes | Yes |
| Direct deposit | Included | Included | Included |
| Workers' comp placement | No | No | Yes (extra cost) |
| SOC 1 Type II certified | No | No | Yes |
| Dedicated phone support | No | Yes | Shared (dedicated on Platinum+) |
| Care.com integration | Yes | Yes | No |
| All 50 states | Yes | Yes | Yes |
The HomePay-Essentials-versus-GTM-EasyPay row decides on $59 vs $70 a month. The HomePay-Plus-versus-GTM-Platinum row (not shown above, in the cost section below) is the matched-feature comparison: $900/year vs $1,524/year, with workers' comp placement and a dedicated account manager as the differentiator. The remaining feature deltas are SOC 1 Type II audit certification (GTM only) and Care.com marketplace integration (HomePay only).
Which One Costs Less Over Time?
HomePay Essentials at $708/year is the cheapest full-service option in the comparison. Moving up the GTM ladder, EasyPay runs $840/year; HR Platinum runs $1,524/year. The closest matched-feature pairing is HomePay Plus ($900/year) against GTM HR Platinum ($1,524/year): HR Platinum costs $624 more per year but includes workers' comp placement and a dedicated account manager, neither of which HomePay Plus offers at any price.
The taxes themselves are the same whether you pay $700/year or $1,500/year. Federal FICA is 15.3% (split 7.65% employer / 7.65% employee), federal unemployment is 6% on the first $7,000 of wages per the U.S. Department of Labor FUTA overview, and state rules layer on top. The variable in the price difference is who fills out the forms.
Who Should Pick Which?
The decision splits cleanly on three axes: whether you need workers' comp placement, whether you found your nanny through Care.com, and how much account-manager attention you want.
Go with GTM if:
- You need workers' comp insurance placement (especially in New York or California)
- Data security certification matters to your family
- You're willing to step up to HR Platinum ($127/mo) or Diamond ($227/mo) for a dedicated account manager
- You might want labor law guidance beyond basic payroll
Go with HomePay if:
- You found your nanny through Care.com and want the integration
- You prefer simple, predictable pricing with no setup fee
- The brand recognition and 30-year track record matter to you
What If You Don't Need Full-Service?
Both HomePay and GTM charge $708–$900/year primarily to file forms on your behalf. Filing takes about 15 minutes per quarter, four times a year, on the IRS website and your state's portal.
NannyKeeper calculates the same federal and state taxes, generates W-2 and Schedule H, and sends email reminders before every quarterly deadline. You file the forms yourself.
| HomePay (Essentials) | GTM (EasyPay) | NannyKeeper | |
|---|---|---|---|
| Annual cost | $708 | $840 | $100–$180 |
| Direct deposit | Included | Included | $6–$8/transfer |
| Files for you | Yes | Yes | No (you file) |
| W-2 + Schedule H | Included | Included | Included |
| Deadline reminders | Yes | No | Yes |
| Free payment tracking | No | No | Yes |
| All 50 states | Yes | Yes | Yes |
Use our nanny tax calculator to see what you'd actually owe in your state before committing to any service.
See what you'll owe
Use our free calculator to estimate your nanny tax costs for 2026.
FAQ
Is GTM Payroll cheaper than HomePay?
It depends on the tier. GTM EasyPay ($70/mo, $840/year) is roughly comparable to HomePay Essentials ($708/year). To match HomePay Plus's dedicated phone support, you step up to GTM HR Platinum ($127/mo, $1,524/year), which is more expensive but adds a dedicated account manager and workers' comp placement. EasyPay has no setup fee; Platinum and Diamond carry a $75 setup fee.
Does GTM offer workers' compensation for nannies?
Yes. GTM places workers' comp policies directly through a partner broker. This matters in New York, California, and Massachusetts, where household employers are required to carry coverage above defined work-hour thresholds.
Is HomePay owned by Care.com?
Yes. Care.com acquired Breedlove & Associates in 2012 and rebranded the service as HomePay. If you found your nanny through Care.com, HomePay integrates with your existing account.
What's the cheapest way to handle nanny payroll?
Self-service tools like NannyKeeper start at $10/month ($100/year on annual billing) and cover all 50 states. You get the same tax calculations, W-2 generation, and Schedule H preparation; you file the forms yourself using the documents and deadline reminders the platform provides. That filing takes about 15 minutes per quarter.
Can I switch from HomePay or GTM mid-year?
Yes. You can switch nanny payroll services at any time. Sign up here and you'll be running payroll in minutes. Your new provider handles taxes going forward, and you'll receive a W-2 covering the full calendar year. Switching at the start of a quarter makes the transition cleanest.